Fenix Production Celebrates its Launch with New Song “Heartbeat”

Phoenix Co. Holding, represented by its founder and CEO, Engineer Ali Attari, celebrated the launch of its new subsidiary, Fenix Production, with the release of its first music video, “Heartbeat,” featuring the talented singer Maggie Barakat. The event was attended by notable figures in the arts, media, and society who Engineer Ali Tatari welcomed. He spoke about the challenges faced by the company due to the difficult circumstances of the past few years, including the economic, political, and health crises. However, despite the obstacles, the company rose from the ashes like a phoenix, determined to bring hope and innovation to the industry.

During the event, the audience was treated to a showcase of the company’s upcoming projects, including the songs “Mesh” and “The New Style” and a dance performance featuring the music video “Heartbeat,” produced by Fenix Production. The evening concluded with a cocktail reception and cake-cutting ceremony.

The Phoenix Co. Holding was founded in 2010 and has branches worldwide, including China, Africa, and soon in Indonesia and Qatar. The company is known for its unique vision, which sets it apart from other businesses, investing in fresh ideas from talented individuals and new graduates. Fenix Production has made a mark in the music industry by creating a fusion of Eastern and Western music styles. The company boasts a roster of talented artists from different genres, including Eastern and Western pop, folk, and tarab, and has signed on a number of top-tier artists.

Fenix Production has also established two production departments: one for film and one for music. The film production department is currently working on a suspense/action movie, inspired by a true story with a compelling and engaging plot, and running between 80 to 90 minutes. The movie promises to resonate with audiences and will be released on Netflix, making it the first Lebanese production to compete with Western films on the global streaming platform.

Phoenix Production’s launch of Fenix Production and the release of “Heartbeat” are a testament to the company’s commitment to innovation and creativity. It is an exciting time for the music and film industry, and Fenix Production promises to bring a fresh perspective and a new level of quality to the industry. We can’t wait to see what the future holds for this dynamic company.